Things classified as “iconic'' occupy a myriad of lanes—a person, hairstyle, sound, pattern—all endowed with an inherent marketability that elicits time-transcending demand. Enter Woolrich, the 191-year-old Pennsylvania-based outerwear company so ingrained in the fabric of Americana that it has both supplied Union soldiers with blankets during the Civil War and collaborated with Supreme. Their most recent project is a collection in partnership with Serving the People and upstart Italian brand Rat Hat, a crochet hat producer born during the pandemic with staying power far beyond the turbulent years that have marked the decade thus far. Alice Navarin—with the support of her family across various functions of the business—takes an intentional approach to crafting lighthearted designs.
Interview with Alice Navarin of RAT HAT
Interview with Alice Navarin of RAT HAT
Interview with Alice Navarin of RAT HAT
Things classified as “iconic'' occupy a myriad of lanes—a person, hairstyle, sound, pattern—all endowed with an inherent marketability that elicits time-transcending demand. Enter Woolrich, the 191-year-old Pennsylvania-based outerwear company so ingrained in the fabric of Americana that it has both supplied Union soldiers with blankets during the Civil War and collaborated with Supreme. Their most recent project is a collection in partnership with Serving the People and upstart Italian brand Rat Hat, a crochet hat producer born during the pandemic with staying power far beyond the turbulent years that have marked the decade thus far. Alice Navarin—with the support of her family across various functions of the business—takes an intentional approach to crafting lighthearted designs.